Oana Grigore — Senior Product Designer, based in Bucharest, Romania.

Experience

1. Lead Product Designer · Technology Oriented

   Oct '25 — Sep '26

   I stepped into this role to do something I hadn't done before: lead design strategy across 5 brands at once. That means thinking in systems, not just screens, and zooming out from individual flows to ask what each brand needs to communicate, convert, and grow.

   • Owning the full design strategy for 5 brands, balancing distinct identities while maintaining coherence across the portfolio.
   • Redesigning landing pages to improve conversion, restructuring narrative, visual hierarchy, and CTAs based on brand goals and user behaviour.
   • Defining and executing social media design strategies — from content frameworks to visual language — that translate each brand's identity into scroll-stopping assets.
   • Improving product flows across multiple platforms, identifying friction points and redesigning experiences to be more intuitive and effective.
   • Bringing the same systems thinking that helped me scale 40+ apps to a multi-brand environment, making sure quality doesn't slip when scope is wide.

2. Senior Product Designer · Vitals

   Feb '19 — Oct '25

   For 5 years, as a solo designer, I led all facets of product design and UI/UX, ensuring cohesive experiences across over 40 mobile and web apps. My responsibilities also included branding, web design, and social media assets.

   • Worked closely with product managers to deeply understand customer needs across multiple product lines, consistently designing experiences that led to a 10–15% increase in key user actions on core apps.
   • Boosted app activation by 5% and increased offer creation within the Upsell Builder app by approximately 10% through targeted UX improvements.
   • Developed and maintained robust design systems for 2 years, critical for scaling design quality across a high volume of apps.
   • Applied human-centered thinking and business acumen to turn concepts into scalable solutions that excel.

3. Product Designer · Freelancer

   Mar '16 — Present

   Working with startups to determine the best solution for their brand, product, and online presence by applying a variety of guides and design systems to help them maintain consistency and ramp up.

   • Masterminded the planning, design, and roll-out of three new web applications with product and development teams, achieving a 20% increase in active users within six months.
   • A proud design generalist — I've had the opportunity to explore various aspects of design with all of the startups I've worked with.
   • Supported the growth of junior designers by providing feedback, design guidance, and best practices for working within design systems.

4. Brand & Product Designer Consultant · Dillali

   Aug '21 — Nov '24

   I led the design team in the implementation of new features, the creation of various promotional materials (online and offline), and the instruction of how to work with a design system.

   • Developed a style guide for implementation across platforms for developers, marketing, and co-founders (web, app, online presence).
   • Redesigned and developed the brand identity and strategy, including the online presence and website.

5. Brand Designer · Electronic Arts

   Mar '16 ��� Feb '19

   Crafted brand and visual design work within a global games company, building assets and identity systems across campaigns.

Certifications

• Product Psychology MasterclassGrowth Design
• UX/UI DesignerUxcel
• UX WritingUxcel
• Design AccessibilityUxcel
• CSS FoundationsUxcel

Capabilities